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07 Jun Why Coaching in Africa should focus on the SME sector

Posted at 08:30h in Business Coaching

I am one person that never liked the acronym SMEs (Small Medium Enterprises) in the African context. I find it gives the impression that we are dealing with mini corporates simply struggling with diseconomies of scale. I prefer to refer to them simply as enterprises....

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African enterprises remain significantly underserved by financial institutions and miss out on investment opportunities.

Our focus is on the “Missing Middle” which comprises of Early Stage, Middle Stage or On the Cusp enterprises whose investments needs are between $200,000 – $5million.

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